A design concept by Dalen StudioSoft by nature. Bold by choice.Demonstration store — no real orders are placedThe After Hours edit is hereA design concept by Dalen StudioSoft by nature. Bold by choice.Demonstration store — no real orders are placedThe After Hours edit is here
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Autumn · Collection 01

Soft by nature.
Bold by choice.

A wardrobe for every version of you.

New arrivals

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The Muse BlazerNew
The Muse Blazer

Oversized wool-blend tailoring.

€420

The Off-Duty DenimNew
The Off-Duty Denim

Low-rise, straight, slightly slouched.

€210

The Barely There Lace CamisoleNew
The Barely There Lace Camisole

Fine floral lace, adjustable straps.

€140

The Sunday KnitNew
The Sunday Knit

Chunky crewneck in a cloud-soft yarn.

€290

Off Duty campaign

The Off-Duty Edit

Low denim.
High attitude.

Oversized tailoring, the perfect jean, a tank that does the quiet work. Dressed for the hours in between.

The Muse BlazerNew
The Muse Blazer

Oversized wool-blend tailoring.

€420

The Off-Duty DenimNew
The Off-Duty Denim

Low-rise, straight, slightly slouched.

€210

Second
Skin

Soft knits, fine rib and whisper-weight lace — the essentials worn closest, designed to be felt first and revealed second.

Shop Second Skin
The Barely There Lace CamisoleNew
The Barely There Lace Camisole

Fine floral lace, adjustable straps.

€140

The Second Skin Bodysuit
The Second Skin Bodysuit

Long sleeve, scoop neck, snap closure.

€120

The Sunday KnitNew
The Sunday Knit

Chunky crewneck in a cloud-soft yarn.

€290

The Layering Rib Tank
The Layering Rib Tank

Featherweight rib for under everything.

€55

After Hours campaign

Campaign · After Hours

When the
lights go down.

Sculpted satin, a heel with intent, a silhouette that holds its shape all night.

The Icon HeelThe Midnight Slingback
Enter After Hours
Morning ritual interior

The Ritual

The first hour is yours.

Matching sets in stone and ash, cut to move and made to be lived in — from the mat to the street.

Shop The Ritual

Curated looks

The Lookbook

Philosophy

From quiet mornings to unforgettable nights — dress for every side of yourself. Soft and bold were never opposites.

The VELORA Woman

Join the inner circle.