A design concept by Dalen StudioSoft by nature. Bold by choice.Demonstration store — no real orders are placedThe After Hours edit is hereA design concept by Dalen StudioSoft by nature. Bold by choice.Demonstration store — no real orders are placedThe After Hours edit is here
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The Journal

Personal Style

Style Is a Point of View

Why the best-dressed women rarely follow trends — and what they follow instead.

Style Is a Point of View

Personal style is the habit of choosing. Not just what to wear, but what you won't.

Notice what you reach for when no one is watching. That's your uniform — refine it rather than replace it.

Then break it, once in a while, on purpose.

Concept editorial written for the VELORA design study.

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