Personal Style
Style Is a Point of View
Why the best-dressed women rarely follow trends — and what they follow instead.

Personal style is the habit of choosing. Not just what to wear, but what you won't.
Notice what you reach for when no one is watching. That's your uniform — refine it rather than replace it.
Then break it, once in a while, on purpose.
Concept editorial written for the VELORA design study.
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